This past winter Mattel Inc., decided to let their customers choose what Barbie’s next career will be. Anyone who visited the Barbie.com website could vote for architect, anchorwoman, computer engineer, environmentalist or surgeon. More than 600,000 votes were received and computer engineer was the top pick.
The interesting thing is it wasn’t young girls who voted for her…they chose anchorwoman. But the voting was open to anyone. No one could vote more than once, but adults were not excluded. And some female computer engineers who learned about the election launched an internet campaign for Barbie as a computer engineer. Mattel was happy to oblige. Computer-engineer Barbie will come out this coming winter and Mattel hope she “inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.”
I applaud them. I also applaud them for also deciding to honor the youngsters who voted by also producing an Anchorwoman Barbie. The world is big enough for both.
What do you think?