Toyota has done an abysmal job of crisis management lately. But I bet if we took a poll Toyota would still get a higher approval rating than Congress. What do you think?
That said, Andy Borowitz says Toyota has come up with a new slogan.
Drive a Toyota. You’ll Never Stop.
This was chosen over two other candidates:
Toyota Puts the Pedal to the Metal. And Keeps it There.
and
Toyota. The Last Car You’ll Ever Drive.
The dealer where we bought our Toyotas sent out a message which included
Toyota has been commended for the swift action they have taken in addressing the problem. As the General Manager of a Toyota franchise I too have to commend Toyota for the prompt action and hearing all of our concerns. I have to say that the prompt action has impressed me and won my personal approval for the overall brand.
I wrote back saying he was insulting my intelligence but I hoped Toyota would get its act together because we do love our cars. 
6 comments ↓
We do love our Prius (made by Toyota). We certainly live in an imperfect world.
bikehikebabe,
Let’s keep our fingers crossed that they fix the problems, and that our cars don’t suddenly decide to accelerate. Andy and I have been suspicious of the electronic systems since the car manufacturers introduced them, but “they didn’t ask us.”
I am not qualified to comment on your specific question. I however must add one proviso, Toyota certainly goofed up. They should be compared to other automobile manufacturers who had similar problems and what they did.
Rummuser´s last blog ..Good News After A Long Time.
Rummuser,
Yes, Toyota did mess up big time. Even my husband and I know enough about crisis management to be amazed at their stupidity.
“The last car you’ll ever drive? I don’t like the sound of that…”
gaelikaa´s last blog ..A List of Dos and Don’ts
gaelikaa,
Yes, I think that one was the most powerful too.
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